Mastering Talent Attraction: Navigating Channels, Metrics, and the Power of Programmatic Advertising
Attracting top talent is essential for your organization's future success in the competitive global recruitment landscape. McKinsey recently reported a staggering 18 million global shortfall of qualified health workers by 2030. This example underscores the importance of confidently leveraging effective attraction channels to find target candidates.
To strategically navigate the diverse attraction channels, businesses often rely on a generic set, hindering their ability to attract top talent. Key channels include Direct Sourcing, Career Sites, Job Boards, LinkedIn, Niche Events, Career Fairs, Radio/Outdoor, Print/Newspaper, Social Media, Networks, PPC, and Employee Referrals. Despite discussions on sub-channel effectiveness, the critical aspect of being data-driven in choosing bespoke channels is often overlooked, usually left to recruiters with limited time and tools.
Effective attraction channels must resonate with the target audience, requiring careful consideration of reach, volume, and attraction. To enhance efficiency, track metrics like Flow of Applicants and Quality of Applicants by Channel. In a complex structure, analyze metrics by geography and role type for precision.
Consider the stability of demand, talent pools, competition, brand proposition, and your TA team's capacity. Key metrics include the number of applicants by channel, applications per £100/$100 spent, applicants passing sifting, offers by channel, and performance by sub-area.
Amid these considerations, programmatic advertising emerges as a data-driven strategy, optimizing job ad placement across digital channels. This approach ensures a broad reach and precise targeting, enhancing efficiency, reducing manual workload, and improving return on investment.
Take action by auditing your attraction strategies, identifying strengths, weaknesses, opportunities, and threats (SWOT), and planning improvements to enhance performance and reduce costs. Download the toolkit here to kickstart the process.
devlin talent can assist by auditing your attraction, identify strengths and opportunities and partnering you to improve performance and reduce cost. Find out more about the advantages of programmatic.